Promoting love, kindness, and inclusiveness in the Mountain State — and around the world.


The All Kinds Are Welcome Here campaign began in West Virginia in spring of 2016 in response to the introduction of a bill (the “Religious Freedom Restoration Act,” or “RFRA”) that many felt would legalize discrimination. The campaign began as a way for businesses and individuals to visibly oppose the bill while offering a message of love and inclusion instead.

Since then, the movement has evolved to become a demonstration of love, kindness, and inclusiveness — values that are integral to the spirit of West Virginia. In spring 2017, the campaign launched its next phase, which allows businesses to sell “All Kinds” merchandise with proceeds going to nonprofit 501c3 organizations operating in the state.

Business partnerships

To continue promoting the values of love, kindness, and inclusiveness in the Mountain State, the All Kinds team offers West Virginia businesses the opportunity to produce and distribute All Kinds merchandise. As part of the agreement, all proceeds above and beyond actual production costs must be donated to a nonprofit operating in the state. Learn more »


Show us your sticker!

We know businesses across the state are proudly displaying All Kinds stickers, signs and messages — and we’d love to feature yours! If you want to be featured on our website, please send us a photo of your All Kinds gear proudly on display. High-resolution photos are preferred. You can email your photo to allkindsarewelcomeherewv@gmail.com. …

The State Journal: WV organizations partner for ‘All Kinds Are Welcome Here’ Civil Liberties Lobby Day

More than 35 organizations are partnering for an “All Kinds Are Welcome Here” Civil Liberties Lobby Day at the state capitol in Charleston March 2 beginning at 9 a.m. The event is intended to promote a range of civil liberties issues impacting West Virginians, with a bipartisan news conference and rally, advocacy training and constituent …

WV Living: Stick It

You’ve probably seen them around town: colorful stickers in the shape of West Virginia, filled with a friendly phase: “All Kinds Welcome Here.” They’re on car bumpers and bike helmets and, especially, the storefronts of local businesses around the state. The stickers are remnants of this spring’s fight over the so-called religious freedom bill that …


The All Kinds campaign was originally created by four friends who share the same watering hole — Sam’s Uptown Cafe.

The team:

  • Rob Crowley (the brains behind the campaign)
  • Paul Greco (owner of Sam’s & the campaign’s leading supporter)
  • Jessica Kennedy (graphic artist, All Kinds messaging/design)
  • Heather McChesney (community organizer, social media)

You can contact Rob, Paul (PG), Jess or Heather at allkindsarewelcomeherewv@gmail.com.